Marketing in a New Era

Marketing in a New Era

Marketing in a New Era is a marketing simulation game aimed at improving producer marketing knowledge. Improving marketing knowledge leads to producers making more informed better marketing decisions, reducing the probability of farm failure. MINE simulation game try’s to represent the real world as much as possible. MINE uses real-world historical futures and basis prices to represent actual trading. MINE is broken down into two components: Pre-harvest and post-harvest marketing. Pre-harvest marketing focuses on decision making in the spring, during planting, to the fall when the crop is harvested. Post-harvest marketing focuses on decision making from harvest into the following spring/summer. MINE can trade three crops: corn, soybeans and wheat.

Read More about MINE in the IANR Growing Magazine


MINE logo


Cory Walters
Department of Agricultural Economics
University of Nebraska-Lincoln

MINE User Guide